Wednesday, 10 June 2015

Eat Me

Before the movie starts, you're reminded to visit the concession stand and are bombarded with images of buttery popcorn and "refreshing" soda.  On the way home, there are billboards after billboards advertising food, restaurants, and beverages.  Watching TV or surfing the Internet will expose you to food marketing everywhere you turn.

Everything screams, "Eat Me!"

What I find comical about the whole business is that more times than not, they use slim and athletic models to advertise even the worst food offenders.  I mean, if the model ate what these companies are promoting on a regular basis, they wouldn't keep their jobs.

We are exposed to so much of propaganda is it any wonder that the Canadian Medical Association Journal estimates that by 2019, 21% of the population will be obese?  Not just overweight, but obese.

Canadians in the GTA are spending more and more of their time commuting for work.  When they get home, they're tired and hungry.  Convenience often spells disaster.  Reach for the pizza number and dial in an order, stop at Wendy's for a Baconator, or get a snack pack at Tim Hortons.

One of the biggest struggles I'm having with food is portion control and convenience.  I leave the house between 6:45 and 7am every day.  I'd estimate that 3 out of 7 days of the week, I don't get home until after 6:30pm.  I'm hungry and tired and I don't feel like cooking because if I do, I won't eat until 9pm or later.

To battle this, I've been trying to use my slow cooker and bbq more, but it's a work in progress.  Some days I win.  Some days my will power weakens and I hear the seductive siren call beckon...

"Eat Me"

No comments:

Post a Comment